Everyone at Rad-Air is a rider, and we have always focused our goals to
improve the riding performance of our products. However, from the
business point of view, margins are continuously getting tighter for
dealers and wholesalers in the global snow sports industry and it was
crucial for the Rad-Air brand to switch to a factory that offered the same
quality at better pricing. This was not an easy decision and was done
not to make more money, but to make sure the brand will survive and to
have a budget for future product development, design, distribution, etc.
Snowboard production at the factory in Germany was not profitable as
they primarily concentrated production on hi-end ski’s, not snowboards.
We will continue to provide the best product we can to all of our
customers around the world and the factory in China where the boards are
currently produced has many years of experience in snowboard and ski
manufacturing and continues to produce items with very high quality
standards utilizing both American and European engineering combined with
an efficient and effective production process. The past two seasons of riding
on the boards from China have met or exceeded all expectations from the
Rad-Air community of riders both old and new. Thank you all for your
continued support, Ride On!

Harry Gunz
co-founder
Rad-Air – Snowboarder Driven

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